Corporate culture is the soul of an enterprise, an inexhaustible driving force for its development, and a core symbol that distinguishes one enterprise from others. Its core lies in the enterprise's spirit and values. "Human beings are great because of dreams, and enterprises thrive because of culture." On January 2, 2017, at the beginning of the new year, the General Manager of Benefit Pharmaceutical Commercial Company, together with all middle and senior management cadres, came to the Suichang headquarters to hold a thematic meeting entitled "2017 Benefit Culture Enhancement - I Take the Lead". Mr. Wu Lihua, the company's chairman, was present at the meeting.

At the beginning of the meeting, Ms. Zhang Liyun, Administrative Director, led us to review the details of Benefit's cultural construction from 2007 to 2017 over the past decade.

In the general environment of economic downturn, for an enterprise to achieve sustainable development, corporate culture is the core of its development. It is necessary to maintain the essence of the original corporate culture unchanged while innovating the forms of expression of corporate culture. "Ten years" is a time node and also a starting point for another new chapter of Benefit. In 2017, Benefit Pharmaceutical Commercial Company will take the innovation and enhancement of corporate culture as the leading factor, link the innovation and enhancement of team culture, realize the integration of large (enterprise) and small (department) cultures, form a unified and commonly recognized management concept and management model, and achieve a "multiplier effect" in work. During the meeting, the person in charge of each department reported the ideas and plans for the 2017 departmental cultural construction using PPT.

Ms. Wu Liwei, General Manager, proposed that on the road of corporate culture construction, we should affirm our original good culture, continue to create a good atmosphere, and constantly enhance and innovate on the basis of the original corporate culture. "To get rich, first build roads; to manage an enterprise, first cultivate its inner core." Corporate culture is the inner core of an enterprise, which requires not only external expansion but also internal cultivation. At the end of the meeting, the company's chairman put forward "four requirements and one message" for this thematic meeting. 1. It is required to practice the cultural development concept of "a family, a school, an army". 2. It is required to practice the construction projects of the six major cultural themes. 3. It is required to practice the integration of cultural construction and enterprise development, so that corporate culture can serve enterprise development. 4. It is required to practice the principle that "initiative leads to freedom", from self-learning → self-discipline → self-reflection → self-realization → to physical and mental freedom. "In the age when you should strive, do not choose comfort!" The meeting came to a successful conclusion with the chairman's message. Roll up your sleeves and work hard in 2017!