Benefit Pharmaceutical

Service Marketing and Customer Relationship Innovation

Training Empowerment, Exploration and Improvement, Awareness Enhancement

In an era where consumers' demands are increasingly diversified, how to grasp the new trends of service marketing and innovate customer relationship management have become issues that every enterprise must face. To further implement the company's strategic management concept of "Three Excellences, Two Cores and One Foundation", improve the service quality and efficiency of the group, strengthen the team's service marketing capabilities and customer relationship management capabilities, and better support the group's business development, on June 29th, Benefit Pharmaceutical specially invited senior lecturer Yan Yu to give lectures to all Benefit management cadres and business teams. The explanation was progressive and closely linked, deeply exploring the operation of enterprise customer relationship management, helping the participating trainees form a complete system and methodology of customer relationship management and service marketing.

Teacher Yan Yu made an in-depth interpretation of the course "Service Marketing and Customer Relationship Innovation" from four modules: strengthening service awareness, improving marketing capabilities, excelling in emotional intelligence communication, and innovating customer relationships. The training included multiple links such as case analysis, knowledge quiz games, group discussion PK, and psychological tests, with vivid and flexible forms, which successfully mobilized the enthusiasm of the participants. They learned the key points of service and marketing work in a relaxed atmosphere, laying a solid foundation for further improving customer service and marketing management in daily work.

Through this training, Benefit's management cadres and business teams have gained new insights into knowledge such as in-depth understanding of customer demands, identification of internal causes of sales bottlenecks, and mastery of methods for deepening customer relationship links, providing innovative ideas and methods for further expanding key customer businesses and empowering customer services. After the training, participants expressed that customer relationship is both a science and an art, and this training provided better ideas and methods. In the following work, they will surely apply the learned knowledge to practical work, continuously strengthen the awareness and ability of brand marketing services, truly achieve excellent services, build an excellent brand, and help the group reach a new level!