The ancestor of hundreds of mountains boasts time‑honored roots; craftsmanship in herbal medicine pursues wellness for a promising future. On the afternoon of September 4, 2026, He Yani, a distinguished hometown sage from Qingyuan and National First‑Class Director, visited Benifit Pharmaceutical for an in‑depth tour of its traditional Chinese medicine industrial base. The two sides discussed brand‑new prospects of culture‑empowered traditional Chinese medicine and cultural‑tourism‑integrated big‑health industry. Thus began a two‑way rendezvous between the hometown affection of a sage and the herbal wellness cause.

Hometown Sage with Integrity, Devoted to the Home of Mushrooms

He Yani, whose paternal ancestral home is Zhangdi Village, Longgong Township, Lishui’s Qingyuan County, was born in Ningbo. She graduated from the Directing Department of Beijing Broadcasting Institute (now Communication University of China). She is a National First‑Class Director, recipient of the Special Government Allowance from the State Council, former member of Zhejiang Provincial Committee of the Chinese People’s Political Consultative Conference, and visiting professor at Zhejiang University and Zhejiang University of Media and Communications.

As a well‑renowned cultural figure, she has devoted decades to visual arts. She created the classic program Yani Exclusive Interview and won top‑tier honors including the China Radio and Television Golden Microphone Award. For more than ten years, she documented blind folk artists in the Taihang Mountains. Her ingenious work The Sightless touched countless Chinese people and earned her the title of “2016 Chinese Cultural Figure”. Though she has long resided in Hangzhou, she always keeps her hometown close to heart. Leveraging her influence as a hometown sage, she has long offered suggestions to boost the revitalization of local cultural tourism and cultural industries.

Visiting Benifit Pharmaceutical, Embracing the Big‑Health Industry of Herbal Medicine

Wu Lihua, Chairman of Benifit Pharmaceutical, accompanied He Yani on a tour of the enterprise’s Chinese Medicine Culture and Technology Exhibition Hall, where she learned about Benifit’s development history rooted in Lishui, its commitment to authentic regional medicinal herbs, and its layout for the second growth curve of the big‑health sector.

From authentic Lishui Sanyeqing (Ampelopsis japonica) medicinal herbs to the ingenious manufacturing of traditional Chinese medicine formula granules; from steady progress in traditional pharmaceutical business to breakout innovative health foods such as Hericium‑Citrus Decoction. He Yani asked in detail about the practical path for the traditional Chinese medicine industry to translate “lucid waters and lush mountains” into “wellness‑oriented gold and silver mountains”. She highly recognized Benifit’s original aspiration of inheriting traditional Chinese medicine culture and safeguarding public health based on Lishui’s ecological endowments.

At the forum, both sides held in‑depth discussions covering cultural IP empowering the traditional Chinese medicine big‑health industry, integration of local cultural tourism and wellness, visual communication of traditional Chinese medicine stories, and joint development and sharing of hometown sage resources. He Yani noted that Lishui is blessed with unique ecological resources and profound herbal heritage. Traditional Chinese medicine is not only a precious asset for safeguarding people’s health, but also a highly distinctive local cultural calling card. As a local pharmaceutical enterprise deeply engaged in the traditional Chinese medicine industry, Benifit can fully leverage the power of visual culture, dig deep into the humanistic stories behind authentic regional medicinal herbs, make the mountain‑hidden herbal wellness culture known to wider audiences, and forge a distinctive development path of “traditional Chinese medicine + culture + cultural tourism”.

Mutual Empowerment, Jointly Drawing a New Blueprint for Wellness

One party safeguards herbal heritage, the other carries forward cultural lineage. Director He Yani’s visit marks an in‑depth connection between the cultural strength of hometown sages and the local traditional Chinese medicine big‑health industry. Going forward, Benifit will continue to build on Lishui’s local ecological advantages, uphold its original aspiration for traditional Chinese medicine, actively explore new paths for culture‑empowered industries, leverage cultural communication to tell Lishui’s herbal stories well, polish the traditional Chinese medicine wellness brand of South‑west Zhejiang, and contribute Benifit’s strength to the high‑quality development of the hometown’s big‑health industry and rural wellness‑driven common prosperity.