Overview
Chuzhitang is a daily health food brand featuring medicinal and edible herbs, owned by Zhejiang Benifit Pharmaceutical Co., Ltd. and operated by Zhejiang Beni Good Things Technology Co., Ltd. Leveraging the advantages of Benifit Pharmaceutical Group’s industrial chain and production technologies for traditional Chinese medicine, the brand adheres to the core philosophy of "Extracting herbal essences, upholding scientific innovation, and practicing modern light wellness". It promotes the integration of traditional medicinal-edible ingredients and modern food processing technologies to provide the public with safe and convenient daily health foods. Centered on Chuzhitang, the brand has a sub-brand Bei Houye, which mainly offers wellness drinks such as Hericium erinaceus and Chenpi (tangerine peel) decoction. It strives to become a distinctive brand in the sectors of daily wellness and herbal nourishment.
1. Basic Information
Chinese Name: Chuzhitang
Owning Company: Zhejiang Benifit Pharmaceutical Co., Ltd.
Industry: Big Health
Founder: Wu Lihua
2. Brand Introduction
As a key big-health brand built by Benifit Pharmaceutical, Chuzhitang is backed by the profound pharmaceutical foundation of its parent company. Founded in 2009, Zhejiang Benifit Pharmaceutical is Zhejiang’s first pharmaceutical enterprise focusing on the R&D and production of traditional Chinese medicine formula granules, with complete pharmaceutical production qualifications. Chuzhitang fully inherits its parent company’s strengths in TCM research & development and lean production. Combined with the professional brand operation and market expansion capabilities of Beni Good Things Technology, it has established an integrated development model of "Scientific Research Empowerment + Lean Production + Brand Operation".
In 2026, the Chuzhitang brand was officially launched. Its first batch of products including the Sanyeqing (Tetrastigma hemsleyanum) series, Hericium erinaceus and Chenpi decoction, and wellness products of classic formula granules were successively launched onto the market. The brand has settled on major mainstream e-commerce platforms to fully explore the consumer market.
3. Scientific Research Strength
All of Chuzhitang’s scientific research strength comes from the solid support of its parent company Zhejiang Benifit Pharmaceutical. The enterprise has built a modern production base equipped with complete standardized production lines for TCM extraction and preparation. It continuously carries out research on quality standards and processes for TCM formula granules. The company holds the CNAS National Laboratory Accreditation Certificate and runs multiple high-level research platforms including Zhejiang Provincial Enterprise Research Institute, Lishui Key Laboratory of TCM Formula Granules and Zhejiang Doctoral Innovation Station. It has been successively recognized as a National High-tech Enterprise and Zhejiang Specialized, Refined, Differential and Innovative SME. It boasts complete pharmaceutical-grade quality inspection and full-process quality control capacity, applying rigorous pharmaceutical standards to the R&D and production of Chuzhitang wellness products.
4. Development History
2009: Benifit Pharmaceutical was established as Zhejiang’s first enterprise specializing in the R&D and production of TCM formula granules, with a modern production base constructed simultaneously.
2015: Chuzhou Chinese Medicine Clinic was founded, enabling the group to form a full industrial chain of "Herb Planting — Research & Production — Medical Services".
2022: The East Branch of Chuzhou Chinese Medicine Clinic opened, further expanding the coverage of TCM medical services.
2023: Yilu Agricultural Technology Co., Ltd. was established. Over 20,000 mu of medicinal herb bases were built nationwide. A standardized Sanyeqing GAP planting base was set up in Songyang County, Zhejiang Province, the nation’s first full industrial chain demonstration base for Sanyeqing. Industrialized production of authentic herbal products such as Sanyeqing powder and Shiliangcha (herbal tea) was realized.
2024: The Siji Jiufang wellness tea brand was founded, marking the official entry into the big-health beverage track.
2020–2025: Chuzhitang entered the brand incubation period. Relying on its full industrial chain and research strengths, the brand completed brand positioning, visual identity system and core product development.
2026: The group rolled out the dual-drive development strategy of "Pharmaceuticals + Big Health", incubated the Chuzhitang brand. Its first batch of products hit the market and were launched on mainstream e-commerce platforms.
5. Products and Services
Supported by the R&D and production capabilities of Benifit Pharmaceutical as well as the brand operation capacity of Beni Good Things Technology, Chuzhitang adopts the integrated framework of "Scientific Research Empowerment + Lean Production + Brand Operation". Its main product lines are as follows:
Bei Houye Hericium Erinaceus & Tangerine Peel Decoction Solid Beverage
The flagship debut product launched under the sub-brand Bei Houye. Positioned as the first Hericium erinaceus and tangerine peel decoction wellness drink online. Formulated with medicinal and edible ingredients including Hericium erinaceus and tangerine peel, it is produced by Zhejiang Benifit Pharmaceutical Co., Ltd. for the medicinal-edible wellness food market. The brand ambassador of this product is Ni Haokai.
Hericium Erinaceus Coconut Milk Solid Beverage
Co-launched by Chuzhitang × Bei Houye. Centered on Hericium erinaceus extract, refined with GMP pharmaceutical-grade processing technology, blended with natural coconut powder and white granulated sugar for flavor. It contains no non-dairy creamer, flavorings, preservatives or artificial synthetic pigments.
Astragalus & Codonopsis Coconut Powder (Concentrated) Solid Beverage
A joint product of Chuzhitang × Siji Jiufang. It only contains three ingredients: coconut powder, concentrated Codonopsis powder and concentrated Astragalus powder. Concentrated Codonopsis powder ≥25%, concentrated Astragalus powder ≥10%. No white granulated sugar is added in production, with zero trans-fat.
Sanyeqing (Tetrastigma hemsleyanum) Series
Developed based on authentic herbal resources from China’s first full industrial chain demonstration base for Sanyeqing in Songyang, Zhejiang. It realizes the industrialization of authentic herbal products such as Sanyeqing powder and forms the brand’s medicinal-edible herbal product line.
Classic Formula Granule Wellness Products
A wellness product series developed drawing on the parent company Benifit Pharmaceutical’s strengths in R&D and production of TCM formula granules, inheriting the foundation of modernized TCM industry.
6. R&D Philosophy
Chuzhitang sticks to the philosophy of "Extracting herbal essences, upholding scientific innovation, and practicing modern light wellness". It manufactures food following pharmaceutical production standards. Products adopt pharmaceutical-grade concentration and extraction processes, featuring genuine raw material input and simple ingredient lists. Every procedure, from raw material selection, low-temperature extraction, concentration and purification, microcapsule inclusion drying to individual sachet packaging, is controlled under pharmaceutical-grade workflows with inspections at every step to guarantee stable and reliable quality.
7. Brand Scale
Backed by over 20,000 mu of medicinal herb bases nationwide owned by the parent group, Chuzhitang has built China’s first full industrial chain demonstration base for Sanyeqing in Songyang, Zhejiang. It also collaborates with more than 200 cooperatives in other provinces to jointly build medicinal herb demonstration bases, closing the full ecological loop of raw material planting — lean production — brand operation. Its products are produced by GMP-certified pharmaceutical enterprises under pharmaceutical-grade standards. A multi-category product matrix covering wellness drinks, solid beverages and authentic herbal products has taken shape, with continuous expansion on online e-commerce platforms.
